TREND OF JEANS COMPANIES (LEVI'S JEANS COMPANY HISTORY TREND)

Levi's History

(Jacob Davis a tailor Levi Strauss & bolts of cloth, often 'company wholesale liquor made from the house was bought. The' Davis customers to buy a dress torn pants have to strengthen, They stress such as a copper rivets on pocket corners and the button fly on points, to strengthen the idea was to use. Davis required a patent did not have money to buy, but they wrote to Strauss suggesting that they be in business together. Levy after May 20, 1873 is (Jacob offer is accepted, two men in the United States Patent and Trademark Office U.S. received a patent 139.121. patented rivet design and advertising in the company Jain added. One ad suggests that Levi Strauss gold miners during the California Gold Rush its first jeans sale (which peaked in 1849) campaign In contrast, production of denim overalls only began in 1870's. Levi Strauss in San Francisco 90 Sacramento Street address business started. They accommodate the next 62 Sacramento Street then moved to 63 & 65 Sacramento Street. Shop the company to change the place began to become more successful.

Levi's Strauss Signature on advertising

Modern jeans began to appear in the 1920's, but sold mainly in the United States like Western cowboys, lumberjacks, and railway workers as people working, were limited. Levi jeans is apparently the first 1930's, when vacationing Easterners rivets with hard wearing - pants are stories (and usually, for example) with friends back home farm east of the frenzy was introduced. Add another World War II, came when I announced a basic blue jeans and were engaged in defense work for the people selling. Fifteen salespeople, two plants, and almost no

Business in 1946 with a company from east of Mississippi, the organization grew in three years more than 22,000 in 35 countries, 50 plants and sales force with offices, in are included.

Levi's jeans in the 1950s and 1960's greasers, mods, rockers hippies, and skinheads, including youth subcultures, became popular in a wide range. Levi's popular small to fit 501's were sold in a unique sizing system, the indicated size of already reduced the size of the referred genus, and shrinkage was enough. Company yet unshrunk, specific size of jeans production, and he is still the number one selling Levi's 

Products although popular lore (the company through marketing abetted) holds the original design will be unaltered, it is not the case: company crotch near a campfire at the end of President, and held the fire rivet also good; rivet, which is shown in old ads offensive, 1990's and later By 1990's the brand overseas cheaper than other brands and product competition, and its close U.S. factory speed and sea increasing its use of subcontracting agreements started. In 1991, Levi Strauss a six Northern 

Mariana Islands, a U.S. commonwealth, where some 3% of Levi jeans label in America has been the under is shown by workers in China with annual sales under factories faced scandal related to the United States Department of Labor "slave like" conditions met. Today, Levi's jeans are made overseas.

Sub-minimum, wages, 12 hour shifts seven days, with poor living conditions and other indignities weeks for work referenced, Tan Holdings Corporation, Levi 'Strauss Marianas subcontractor, were then played in the history of American workers distributed more than 9 1,200 fine some three million dollars compensation to employees. Levi Strauss no knowledge of their crimes, then Tan's family broke and labor relations foreign improve facilities and lodging inspection methods claimed.

Activist group Fuerza (United Force) Unida San Antonio, Texas, in which 1,150 seamstresses,, some of whom worked for decades, Levi Strauss had exported their work to see Costa Rica in January 1990 of a plant was established after closing. During the mid and late 1990s, Fuerza Unida Levi Strauss headquarters in San Francisco and company workers picketed in protest against the policies of hunger strike and - did sit INS. The company in February 1996 took multi-billion dollar loan to help family members of leveraged buyouts between a series of stock to finance. Levi Strauss share of stock are not publicly traded, the firm and today direct descendants of Levi Strauss, whose four nephews in 1902 after the death of his uncle in San Francisco dry goods firm their relatives almost completely owned by. Corporate bonds are publicly doing business as the company's Japanese affiliate, Levi Strauss Japan KK are shares

In June 1996 the company to its employees for six years to $ 750 million to pay an extraordinary dividend offered, the internal family when an employee stock plan buyout blocked. However, the company failed to make cash flow targets, and was a worker benefit. Wal Mart in 2002 with Levi Strauss began a close business association, "Signature" jeans and 2006 Wal Mart - special sale in shops for a special line of other clothes production. Levi Strauss Signature jeans, now the United States, Canada, India and Japan can be bought at many shops.

New York Times reports, Levi Strauss trademark violation cases are apparel industry, since 2001 against rival lawsuits filed about 100. Levi's back pocket stitching double arch pattern (U.S. Trademark # 1,139,254), which filed for trademark in 1978 Levi's alleged resemblance to the center of most cases. Levi's has sued think? , ESPRIT Holdings, Zegna Zumiez, and Lucky Brand jeans, among other companies.

2007, Levi Strauss But they said that nine of the last ten years to reduce sales to be profitable later. The bus's total annual sales of $ 4 billion, $ 3 billion in the mid-1990s were less during peak performance. Family owned more than two decades later, rumors of a possible public stock offering in the media was floated in July 2007. Interest-free loan in 2009 genes, because of global recession sale was described in the media. In classy looking black pants while you their sweater and a camel wear shoes. Can see is very rich collection. A fitted black striped shirt with button down casual day wear pants to work. It's a good pairing with a black turtleneck and cashmere scarf around your neck throw colored in black trousers take from Select. Like black pants, a tailored wool blazer and a turtleneck or button down shirt for their almost any event Validating add.